Free Mini Bookkeeping For REI Course
Thinking about serving real estate investors? Start here—risk-free!
Our FREE Mini-Course is your chance to explore the REI bookkeeping niche and find out if it’s the right fit—before you dive in.
By the end of this course, you’ll know:
The key things every bookkeeper needs to understand about the Real Estate Investing industry and how REIs operate.
How to read and use a proven, fully customized REI Chart of Accounts.
How to properly code the purchase and sale of rentals and flips.
Where to find, connect, and build relationships with Real Estate Investors.
Ready to Test the REI Bookkeeping Waters?
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ResourcesResource- REI Bookkeeping Client Questionnaire (Qualifying & Pricing) (24:34) Resource- Discovery Call Template (23:23) Resource- Proposal Template (17:18) Resource- What to Request during Onboarding (Checklist) (11:27) Resource- Client Smart Card (8:08) Resource- What is a Vision and Why it is Important (7:31) Resource- 13-Week Scoreboard (Key Performance Indicators) (17:10) Resource- Real Estate Investing Lingo (3:24)
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Module 1 - Welcome & Introduction!!!Welcome & Introduction!!! (3:38) Course Execution Outline & Timeline (3:23) What's Unique About Serving Real Estate Investors? (15:53) Real Estate Investing Lingo (3:24) Module 1 Quiz
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Module 2 - Marketing Tips & TacticsMarketing Module Introduction: What is Marketing & Why is it Important? (6:31) Branding Introduction (18:28) 3 Beginner Marketing Principles (10:45) Should You Market In-Person or Online? (15:34) How to Find In-Person REI Events (meetups, masterminds, & conferences) (15:04) Where to Network with REIs Online (5:18) What is an Online Presence and Why is it important? (13:05) Social Media Marketing Introduction (13:08) Social Media Content Production Tips (12:20) Social Media Management System Walkthrough (6:18) Facebook Marketing Starter Walkthrough (20:14) How To Track Prospective Clients & Stay Top of Mind With Them? (CRM: Customer Relationship Management) (16:23) Keepful Walkthrough: Customer Relationship Management (CRM) Software (14:23) Mailchimp Walkthrough: Customer Relationship Management (CRM) Software (15:59) Favorite Way to Get New Clients (12:27) Importance of Testimonials & How to Get Them (11:05) Website Walkthrough (21:04) Weekly Marketing Key Performance Indicators (KPIs) That Have Worked For Time Capital Bookkeeping (16:08) Who are Real Estate Investors & what motivates them? (10:27) Where to find and network with Real Estate Investors (12:58) Biggerpockets Marketing Starter Walkthrough (19:30) Quiz
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Module 3 - Sales Process & TacticsIntroduction to Selling (2:35) Qualifying a Real Estate Investor Prospective Client (11:19) Bookkeeping Client Questionnaire (Qualifying & Pricing) (24:34) Discovery Call Template (23:23) Proposal Template (17:18) Sales Philosophy That Has Helped Me #1: Speed to Lead (14:15) Sales Philosophy That Has Helped Me #2: Collaboration over Negotiation (7:58) Sales Philosophy That Has Helped Me #3: Volume Game (13:34) Sales Mistake #1: Calls with unqualified prospects (8:13) Sales Mistake #2: Not truly believing in your product/service (8:34) Sales Mistake #3: Not knowing who you're talking to prior to the call (6:53) Sales Mistake #4: Talking too much (9:00) Sales Mistake #5: Not getting ahead of objections (10:16) Objection Overcomer #1: Seek to understand, not to argue (7:59) Objection Overcomer #2: What happens if you do nothing and continue on your current path? (10:26) Objection Overcomer #3: What makes it worth it? (7:52)
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Module 4 - Onboarding a ClientOverview of Onboarding Process (8:12) Onboarding Intake Form (8:09) Onboarding Shared File to Collect Information & Documentation (8:15) What to Request during Onboarding (Checklist) (11:27) Client Smart Card (8:08) Importance of Concurrent Actions (6:43)
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Module 5 - Quality Control ProcessIntroduction to Quality Control Process (3:12) Pre-QC: Transaction Review Section Overview (Keeper) (11:19) Pre-QC: Payee/Entity Review Section Overview (Keeper) (7:32) Pre-QC: Account Reconciliation Review Section Overview (Keeper) (3:23) Check Overall Balance Sheet (9:50) Check Overall Income (Profit & Loss) Statement (4:32) Check Overall Statement of Cash Flows (3:24) Check Per-Rental Property Balance Sheet (9:06) Check Per-Rental Property Income (Profit & Loss) Statement (4:26) Check Per-Flip Property Balance Sheet (5:50) Check Per-Flip Property Income (Profit & Loss) Statement (5:15) Check Per-Entity Balance Sheet (6:25) Check Per-Entity Income (Profit & Loss) Statement (5:49) Check Other Custom Reports the Client Requests (4:15) 1099 Check 1 (Keeper) (4:57) 1099 Check 2 (Keeper) (5:42)
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Module 6 - Basic Advisory ServicesIntroduction to Basic Advisory Services: What We Currently (11/2024) Offer & Why (12:45) Review & Interpret: Balance Sheet (14:53) Review & Interpret: Income Statement (Profit & Loss) (8:42) How to read a Real Estate Investor's Statement of Cash Flows (SOCF) (16:30) Review & Interpret: Statement of Cash Flows (16:34) How to Calculate Cash on Cash Return on Investment (CoCROI) for a Rental Property in QBO (15:46) Key Performance Indicators (KPI) to Track for Real Estate Investors (19:48)
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Module 7 - Growth & OrganizationGrowth & Organization Introduction (5:38) This business is hard (12:43) I almost quit this business (23:02) Core Values (16:01) What is a Vision and Why it is Important (7:31) 13-Week Scoreboard (Key Performance Indicators) (17:10) Services We Do Not Offer & Why (for now...) (10:41) Overview of a proven Technology "Stack" for your Bookkeeping Firm (12:55) Organizational Chart (23:12) Your First Hire (6:15) First Thing I Did to Prepare to Hire People (14:30) Second Thing I Did to Prepare to Hire People (9:54) Third Thing I Did to Prepare to Hire People (6:58) Overview of Hiring Process (26:10) Leadership Tip #1: Extreme Ownership (9:11) Leadership Tip #2: Be Humble (10:08) Leadership Tip #3: Decentralized Command & Control (11:49) Scaling Tip #1: Remain Focused on Your Client Experience (9:02) Scaling Tip #2: Hire Thinkers, Not Notetakers (5:18) Scaling Tip #3: Over-Communicate (7:08) Scaling Tip #4: Keep It Simple (7:00) Scaling Tip #5: Prioritize Revenue, Not Number of Clients (5:52) Scaling Tip #6: Document every process in your business (5:48) Scaling Tip #7: Structuring your weeks for maximum productivity (15:45) Scaling Tip #8: Document your successes and failures (4:16) Scaling Tip #9: Don’t be afraid to fire clients (10:47) Scaling Tip #10: 80/20 Rule (12:19)
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Module 8 - Congratulations & Thank You!!!Congratulations & Thank You!!! (1:32) Next Steps... (6:56)
What Students Are Saying
"Max Emory’s Bookkeepers for REI course delivers exactly what is promised and more. His in-depth breakdown on how to decipher REI documents, translate them to the financials and all the intricacies to watch out for along the way for will save me countless hours and headaches had I tried to figure all this out on my own. The bonus content is gold. And the lifetime access is a huge value – every time I refer back to the videos after completing the program, new content has been added!”
- Chris, TCU Student
“Max takes the time to explain every aspect of bookkeeping tasks for servicing Real Estate Investor's (REIs). I found the program to be extremely helpful and it is nice that I can refer back to specific areas if needed in the future. Thank you, Max!”
- Ardath, TCU Student
"{COA Import is a} Great resource! You can tell a lot of time and effort was put into this. Definitely made my life a lot easier."
- Annika, REI
Who This Is Perfect For:
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New bookkeepers exploring their niche
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Bookkeepers looking to break into the REI space